I was a management consultant with Deloitte in L.A. My client company at the time was one of the biggest players in the entertainment industry, but was battling a reputation as an old school outfit being outgunned by newer, nimbler rivals. I don’t remember who made the initial suggestion to get in touch with Jobs and see if it might be feasible to build a new system around his radically new NeXT computer. Settling in for what I was sure would be at least a week’s worth of trying to get a response, I picked up a phone and called NeXT’s Silicon Valley offices in Redwood City. Two minutes later I was talking to Jobs. After about twenty minutes, I asked him if it might be possible for him to come to the client’s HQ in Beverly Hills.
"How’s Tuesday?" he asked.